![]() ![]() The company initially spun off the DVD-by-mail business into a separate company called "Quikster," saying customers could no longer buy DVD and streaming service from Netflix. It doesn't want a repeat of its 2011 Quikster debacle, in which the company suddenly hiked prices 60% for people who were both streaming and DVD-by-mail subscribers. Netflix is treading lightly for a good reason. ![]() ![]() Netflix said it was doing it "to reinforce brand trust" and to "learn as we go."īut on a conference call with investors, CEO Reed Hastings also admitted that the company doesn't "particularly need the revenue in the short term, so it's fine to just spread it out." Netflix has said that the extra revenue it hopes to gain from increasing prices will go towards licensing and creating better content for 2017. Phasing out its grandfathered plans this way is an impressive show of customer loyalty. Related: Netflix up to 81.5 million subscribers but stock drops Netflix also has a higher-priced $12-a-month plan, which broadcasts in ultra-high-definition and lets customers play videos on four screens simultaneously.Ĭustomers will have to choose one of the options - or they will be able to drop their subscription. In addition to the $10 plan, Netflix ( NFLX) will offer a lower-priced $8-per-month option, which presents videos in standard definition and only allows one person to use the account at a time. Tags: Netflix Cuts Prices in India Netflix Cuts Prices Netflix Monthly Plan Netflix 149 Plan Netflix Subscription Plans Netflix Subscription Follow Technology News on abp LIVE for more latest stories and trending topics.Netflix also said customers should receive an email notification explaining the company's new new plans and options before their price increases. Monthly and quarterly fees were also hiked. Amazon has increased the subscription rates by 50 % in India to Rs 1,499. ![]() While Netflix has announced a price drop for subscription, Amazon has announced an increase in the subscription rates of its Prime membership which includes content and other benefits. She added that the new prices would appeal to everyone including the first time users joining the platform. The whole focus is on reaching our larger set of audiences out there, it's a very organic expansion strategy to go out there,” said the company official. "But in the last two-three years that has been changing dramatically and we are expanding our slate. Since then the company has modified the subscription prices and also introduced a mobile-only plan for the Indian audience. The online streaming platform was launched in India in 2016 with its subscription plan starting from Rs 500. Shergill added that the price drop would be power-packed with a slate that the company was going to launch. The biggest drop of 60 per cent is in the Basic plan, because we want the audiences to watch Netflix on a bigger screen or on any device, so that has gone down from Rs 499 to Rs 199." This will include all our service - local and global. Netflix India Vice President- Content, Monika Shergill said, "We are dropping our prices and it's across the board, across our plans. The Standard and Premium plans were earlier charged at Rs 649 and Rs 799 per month, respectively. The Standard plan would be charged at Rs 499 per month while the Premium plan at Rs 649 a month. Whereas the basic plan has been priced at Rs 199, instead of Rs 499. Under the revised rates that would roll out from Tuesday, Netflix’s mobile subscribers would now be available at Rs 149 a month which was earlier Rs 199 per month. The company said that the decision was taken to get more new viewers on board amid rising competition in the Over The Top segment in India. New Delhi: Online content streaming platform, Netflix on Tuesday said that it has reduced its subscription prices upto 60% in India, reported PTI. ![]()
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